# Increasing sample size compensates for data problems in segmentation studies

> Research article (Journal of Business Research, 2015) · cited 133× · AI/ML

**Wikidata**: [openalex:W2177427102](https://www.wikidata.org/wiki/openalex:W2177427102)  
**Source**: https://4ort.xyz/entity/increasing-sample-size-compensates-for-data-problems-in-segmentation-studies