# Increasing digital dissemination and online apparel shopping behaviour of Generation Y

> Research article (Journal of Fashion Marketing and Management, 2023) · cited 16× · AI/ML

**Wikidata**: [openalex:W4362609748](https://www.wikidata.org/wiki/openalex:W4362609748)  
**Source**: https://4ort.xyz/entity/increasing-digital-dissemination-and-online-apparel-shopping-behaviour-of-generation-y