# Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust

> Research article (Journal of Retailing and Consumer Services, 2022) · cited 112× · AI/ML

**Wikidata**: [openalex:W4295237199](https://www.wikidata.org/wiki/openalex:W4295237199)  
**Source**: https://4ort.xyz/entity/increase-hedonic-products-purchase-intention-through-livestreaming-the-mediating-effects-of-mental-imagery-quality-and-c