# In virtuo: How user-driven interactivity in virtual tours leads to attitude change

> Research article (Journal of Business Research, 2018) · cited 121× · AI/ML

**Wikidata**: [openalex:W2796352025](https://www.wikidata.org/wiki/openalex:W2796352025)  
**Source**: https://4ort.xyz/entity/in-virtuo-how-user-driven-interactivity-in-virtual-tours-leads-to-attitude-change