# In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats

> Research article (Journal of Consumer Research, 2020) · cited 252× · AI/ML

**Wikidata**: [openalex:W3040798542](https://www.wikidata.org/wiki/openalex:W3040798542)  
**Source**: https://4ort.xyz/entity/in-times-of-trouble-a-framework-for-understanding-consumers-responses-to-threats