# In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

> Research article (Customer Needs and Solutions, 2017) · cited 169× · AI/ML

**Wikidata**: [openalex:W2585354263](https://www.wikidata.org/wiki/openalex:W2585354263)  
**Source**: https://4ort.xyz/entity/in-pursuit-of-enhanced-customer-retention-management-review-key-issues-and-future-directions