# In “likes” we trust: likes, disclosures and firm-serving motives on social media

> Research article (European Journal of Marketing, 2019) · cited 74× · AI/ML

**Wikidata**: [openalex:W2923771584](https://www.wikidata.org/wiki/openalex:W2923771584)  
**Source**: https://4ort.xyz/entity/in-likes-we-trust-likes-disclosures-and-firm-serving-motives-on-social-media