# In-game advertising and brand purchase intentions: an SOR perspective

> Research article (Global Knowledge Memory and Communication, 2022) · cited 21× · AI/ML

**Wikidata**: [openalex:W4293067544](https://www.wikidata.org/wiki/openalex:W4293067544)  
**Source**: https://4ort.xyz/entity/in-game-advertising-and-brand-purchase-intentions-an-sor-perspective