# In eWOM we trust: Using naïve theories to understand consumer trust in a complex eWOM marketspace

> Research article (Journal of Business Research, 2020) · cited 48× · AI/ML

**Wikidata**: [openalex:W3086738280](https://www.wikidata.org/wiki/openalex:W3086738280)  
**Source**: https://4ort.xyz/entity/in-ewom-we-trust-using-naive-theories-to-understand-consumer-trust-in-a-complex-ewom-marketspace