# Improving the use of analytics and big data by changing the decision-making culture

> Research article (Management Decision, 2017) · cited 114× · AI/ML

**Wikidata**: [openalex:W2762694993](https://www.wikidata.org/wiki/openalex:W2762694993)  
**Source**: https://4ort.xyz/entity/improving-the-use-of-analytics-and-big-data-by-changing-the-decision-making-culture