# Improving new product development innovation effectiveness by using problem solving tools during the conceptual development phase: Integrating Design Thinking and TRIZ

> Research article (Creativity and Innovation Management, 2020) · cited 48× · AI/ML

**Wikidata**: [openalex:W3047014368](https://www.wikidata.org/wiki/openalex:W3047014368)  
**Source**: https://4ort.xyz/entity/improving-new-product-development-innovation-effectiveness-by-using-problem-solving-tools-during-the-conceptual-developm