# Improving direct mail targeting through customer response modeling

> Research article (Expert Systems with Applications, 2015) · cited 18× · AI/ML

**Wikidata**: [openalex:W1468091882](https://www.wikidata.org/wiki/openalex:W1468091882)  
**Source**: https://4ort.xyz/entity/improving-direct-mail-targeting-through-customer-response-modeling