# Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms

> Research article (Journal of Global Information Management, 2021) · cited 19× · AI/ML

**Wikidata**: [openalex:W3207080304](https://www.wikidata.org/wiki/openalex:W3207080304)  
**Source**: https://4ort.xyz/entity/improving-customer-value-index-and-consumption-forecasts-using-a-weighted-rfm-model-and-machine-learning-algorithms