# Improving click-through rate prediction accuracy in online advertising by transfer learning

> Research article (Proceedings of the International Conference on Web Intelligence, 2017) · cited 13× · AI/ML

**Wikidata**: [openalex:W2742306177](https://www.wikidata.org/wiki/openalex:W2742306177)  
**Source**: https://4ort.xyz/entity/improving-click-through-rate-prediction-accuracy-in-online-advertising-by-transfer-learning