# Impression management techniques in crowdfunding: An analysis of Kickstarter videos using artificial intelligence

> Research article (European Management Journal, 2021) · cited 68× · AI/ML

**Wikidata**: [openalex:W3119676564](https://www.wikidata.org/wiki/openalex:W3119676564)  
**Source**: https://4ort.xyz/entity/impression-management-techniques-in-crowdfunding-an-analysis-of-kickstarter-videos-using-artificial-intelligence