# Importance–performance analysis as a strategic tool for tourism marketers: The case of Taiwan’s Destination Image

> Research article (Tourism and Hospitality Research, 2017) · cited 22× · AI/ML

**Wikidata**: [openalex:W2610572891](https://www.wikidata.org/wiki/openalex:W2610572891)  
**Source**: https://4ort.xyz/entity/importanceperformance-analysis-as-a-strategic-tool-for-tourism-marketers-the-case-of-taiwans-destination-image