# Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA)

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 193× · AI/ML

**Wikidata**: [openalex:W4391153697](https://www.wikidata.org/wiki/openalex:W4391153697)  
**Source**: https://4ort.xyz/entity/importance-and-performance-in-pls-sem-and-nca-introducing-the-combined-importance-performance-map-analysis-cipma