# Implementing customer relationship management successfully: A configurational perspective

> Research article (Technological Forecasting and Social Change, 2023) · cited 12× · AI/ML

**Wikidata**: [openalex:W4389766953](https://www.wikidata.org/wiki/openalex:W4389766953)  
**Source**: https://4ort.xyz/entity/implementing-customer-relationship-management-successfully-a-configurational-perspective