# Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective

> Research article (Information Systems Frontiers, 2022) · cited 58× · AI/ML

**Wikidata**: [openalex:W4281571474](https://www.wikidata.org/wiki/openalex:W4281571474)  
**Source**: https://4ort.xyz/entity/implementing-artificial-intelligence-in-traditional-b2b-marketing-practices-an-activity-theory-perspective