# Implementation effects in the relationship between CRM and its performance

> Research article (Journal of Business Research, 2018) · cited 95× · AI/ML

**Wikidata**: [openalex:W2807009629](https://www.wikidata.org/wiki/openalex:W2807009629)  
**Source**: https://4ort.xyz/entity/implementation-effects-in-the-relationship-between-crm-and-its-performance