# Impatience and Savoring vs. Dread: Asymmetries in Anticipation Explain Consumer Time Preferences for Positive vs. Negative Events

> Research article (Journal of Consumer Psychology, 2020) · cited 68× · AI/ML

**Wikidata**: [openalex:W3016939514](https://www.wikidata.org/wiki/openalex:W3016939514)  
**Source**: https://4ort.xyz/entity/impatience-and-savoring-vs-dread-asymmetries-in-anticipation-explain-consumer-time-preferences-for-positive-vs-negative-