# Impact pathways: walking a tightrope—unveiling the paradoxes of adopting artificial intelligence (AI) in sales and operations planning

> Research article (International Journal of Operations & Production Management, 2024) · cited 14× · AI/ML

**Wikidata**: [openalex:W4405944976](https://www.wikidata.org/wiki/openalex:W4405944976)  
**Source**: https://4ort.xyz/entity/impact-pathways-walking-a-tightropeunveiling-the-paradoxes-of-adopting-artificial-intelligence-ai-in-sales-and-operation