# Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective

> Research article (Young Consumers Insight and Ideas for Responsible Marketers, 2024) · cited 41× · AI/ML

**Wikidata**: [openalex:W4399983041](https://www.wikidata.org/wiki/openalex:W4399983041)  
**Source**: https://4ort.xyz/entity/impact-of-virtual-influencers-on-customer-engagement-of-generation-z-consumers-a-presence-perspective