# Impact of social media posts’ characteristics on movie performance prior to release: an explainable machine learning approach

> Research article (Electronic Commerce Research, 2024) · cited 11× · AI/ML

**Wikidata**: [openalex:W4396533862](https://www.wikidata.org/wiki/openalex:W4396533862)  
**Source**: https://4ort.xyz/entity/impact-of-social-media-posts-characteristics-on-movie-performance-prior-to-release-an-explainable-machine-learning-appro