# Impact of Social Media Marketing on Business Performance: A Hybrid Performance Measurement Approach Using Data Analytics and Machine Learning

> Research article (IEEE Engineering Management Review, 2021) · cited 26× · AI/ML

**Wikidata**: [openalex:W3131942044](https://www.wikidata.org/wiki/openalex:W3131942044)  
**Source**: https://4ort.xyz/entity/impact-of-social-media-marketing-on-business-performance-a-hybrid-performance-measurement-approach-using-data-analytics-