# Impact of Reference Prices on Product Positioning and Profits

> Research article (Production and Operations Management, 2019) · cited 32× · AI/ML

**Wikidata**: [openalex:W2995787183](https://www.wikidata.org/wiki/openalex:W2995787183)  
**Source**: https://4ort.xyz/entity/impact-of-reference-prices-on-product-positioning-and-profits