# Impact of perceived brand authenticity on consumer behavior: an evidence from generation Y in Asian perspective

> Research article (International Journal of Emerging Markets, 2021) · cited 82× · AI/ML

**Wikidata**: [openalex:W3161890860](https://www.wikidata.org/wiki/openalex:W3161890860)  
**Source**: https://4ort.xyz/entity/impact-of-perceived-brand-authenticity-on-consumer-behavior-an-evidence-from-generation-y-in-asian-perspective