# Impact of generative artificial intelligence models on the performance of citizen data scientists in retail firms

> Research article (Computers in Industry, 2024) · cited 20× · AI/ML

**Wikidata**: [openalex:W4400863271](https://www.wikidata.org/wiki/openalex:W4400863271)  
**Source**: https://4ort.xyz/entity/impact-of-generative-artificial-intelligence-models-on-the-performance-of-citizen-data-scientists-in-retail-firms