# Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention: Alternative attractiveness as moderator

> Research article (Journal of Consumer Behaviour, 2022) · cited 57× · AI/ML

**Wikidata**: [openalex:W4210813676](https://www.wikidata.org/wiki/openalex:W4210813676)  
**Source**: https://4ort.xyz/entity/impact-of-brands-facebook-page-characteristics-and-followers-comments-on-trust-building-and-purchase-intention-alternati