# Impact of auditory sense on trust and brand affect through auditory social interaction and control

> Research article (Journal of Retailing and Consumer Services, 2020) · cited 46× · AI/ML

**Wikidata**: [openalex:W3083043976](https://www.wikidata.org/wiki/openalex:W3083043976)  
**Source**: https://4ort.xyz/entity/impact-of-auditory-sense-on-trust-and-brand-affect-through-auditory-social-interaction-and-control