# IMP: it’s time to get emotional! Understanding the role of negative emotions in dynamic decision-making processes

> Research article (Journal of Business and Industrial Marketing, 2020) · cited 18× · AI/ML

**Wikidata**: [openalex:W3032794312](https://www.wikidata.org/wiki/openalex:W3032794312)  
**Source**: https://4ort.xyz/entity/imp-its-time-to-get-emotional-understanding-the-role-of-negative-emotions-in-dynamic-decision-making-processes