# Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’

> Research article (Marketing Theory, 2021) · cited 26× · AI/ML

**Wikidata**: [openalex:W3148137706](https://www.wikidata.org/wiki/openalex:W3148137706)  
**Source**: https://4ort.xyz/entity/immersive-imaginative-hedonism-daydreaming-as-experiential-consumption