# Immersive escapes: examining the impact of personality traits, perceived enjoyment, flow and trust on virtual reality technology adoption intentions in an emerging market

> Research article (Cogent Business & Management, 2024) · cited 14× · AI/ML

**Wikidata**: [openalex:W4400365093](https://www.wikidata.org/wiki/openalex:W4400365093)  
**Source**: https://4ort.xyz/entity/immersive-escapes-examining-the-impact-of-personality-traits-perceived-enjoyment-flow-and-trust-on-virtual-reality-techn