# Imbalanced customer classification for bank direct marketing

> Research article (Journal of Marketing Analytics, 2017) · cited 33× · AI/ML

**Wikidata**: [openalex:W2604900995](https://www.wikidata.org/wiki/openalex:W2604900995)  
**Source**: https://4ort.xyz/entity/imbalanced-customer-classification-for-bank-direct-marketing