# If x then why? Comparative analysis using critical incidents technique

> Research article (Journal of Business Research, 2016) · cited 21× · AI/ML

**Wikidata**: [openalex:W2346200515](https://www.wikidata.org/wiki/openalex:W2346200515)  
**Source**: https://4ort.xyz/entity/if-x-then-why-comparative-analysis-using-critical-incidents-technique