# If Childish Gambino Cares, I Care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages

> Research article (Social Marketing Quarterly, 2020) · cited 15× · AI/ML

**Wikidata**: [openalex:W3015614274](https://www.wikidata.org/wiki/openalex:W3015614274)  
**Source**: https://4ort.xyz/entity/if-childish-gambino-cares-i-care-celebrity-endorsements-and-psychological-reactance-to-social-marketing-messages