# Identity Bias in Negative Word of Mouth Following Irresponsible Corporate Behavior: A Research Model and Moderating Effects

> Research article (Journal of Business Ethics, 2016) · cited 68× · AI/ML

**Wikidata**: [openalex:W2295354459](https://www.wikidata.org/wiki/openalex:W2295354459)  
**Source**: https://4ort.xyz/entity/identity-bias-in-negative-word-of-mouth-following-irresponsible-corporate-behavior-a-research-model-and-moderating-effec