# Identifying the presence of heterogeneous discrete choice heuristics at an individual level

> Research article (Journal of Choice Modelling, 2018) · cited 10× · AI/ML

**Wikidata**: [openalex:W2804406559](https://www.wikidata.org/wiki/openalex:W2804406559)  
**Source**: https://4ort.xyz/entity/identifying-the-presence-of-heterogeneous-discrete-choice-heuristics-at-an-individual-level