# Identifying the Influencing Factors on Investors’ Investment Behavior: An Empirical Study Focusing on the Chinese P2P Lending Market

> Research article (Sustainability, 2020) · cited 10× · AI/ML

**Wikidata**: [openalex:W3038425276](https://www.wikidata.org/wiki/openalex:W3038425276)  
**Source**: https://4ort.xyz/entity/identifying-the-influencing-factors-on-investors-investment-behavior-an-empirical-study-focusing-on-the-chinese-p2p-lend