# Identifying omnichannel deal prone segments, their antecedents, and their consequences

> Research article (Journal of Retailing, 2020) · cited 68× · AI/ML

**Wikidata**: [openalex:W3011541653](https://www.wikidata.org/wiki/openalex:W3011541653)  
**Source**: https://4ort.xyz/entity/identifying-omnichannel-deal-prone-segments-their-antecedents-and-their-consequences