# Identifying multi-channel value co-creator groups in the banking industry

> Research article (Journal of Retailing and Consumer Services, 2020) · cited 19× · AI/ML

**Wikidata**: [openalex:W3088883198](https://www.wikidata.org/wiki/openalex:W3088883198)  
**Source**: https://4ort.xyz/entity/identifying-multi-channel-value-co-creator-groups-in-the-banking-industry