# Identifying customer preferences through the eye-tracking in travel websites focusing on neuromarketing

> Research article (Journal of Asian Architecture and Building Engineering, 2023) · cited 22× · AI/ML

**Wikidata**: [openalex:W4385581848](https://www.wikidata.org/wiki/openalex:W4385581848)  
**Source**: https://4ort.xyz/entity/identifying-customer-preferences-through-the-eye-tracking-in-travel-websites-focusing-on-neuromarketing