# Identify with community or company? An investigation on the consumer behavior in Facebook brand community

> Research article (Telematics and Informatics, 2015) · cited 33× · AI/ML

**Wikidata**: [openalex:W268094113](https://www.wikidata.org/wiki/openalex:W268094113)  
**Source**: https://4ort.xyz/entity/identify-with-community-or-company-an-investigation-on-the-consumer-behavior-in-facebook-brand-community