# Ideation with Generative AI—in Consumer Research and Beyond

> Research article (Journal of Consumer Research, 2025) · cited 31× · AI/ML

**Wikidata**: [openalex:W4410382764](https://www.wikidata.org/wiki/openalex:W4410382764)  
**Source**: https://4ort.xyz/entity/ideation-with-generative-aiin-consumer-research-and-beyond