# Idea Generation, Creativity, and Prototypicality

> Research article (Marketing Science, 2016) · cited 125× · AI/ML

**Wikidata**: [openalex:W2511081032](https://www.wikidata.org/wiki/openalex:W2511081032)  
**Source**: https://4ort.xyz/entity/idea-generation-creativity-and-prototypicality