# 'I Will Follow You!' – How Recommendation Modality Impacts Processing Fluency and Purchase Intention

> Research article (SSRN Electronic Journal, 2022) · cited 10× · AI/ML

**Wikidata**: [openalex:W4312457721](https://www.wikidata.org/wiki/openalex:W4312457721)  
**Source**: https://4ort.xyz/entity/i-will-follow-you-how-recommendation-modality-impacts-processing-fluency-and-purchase-intention