# “I” see Samsung, but “we” see Samsung and LG: The moderating role of consumers’ self-construals and perceived similarity in spillover effect of product-harm crisis

> Research article (International Journal of Market Research, 2019) · cited 18× · AI/ML

**Wikidata**: [openalex:W2969737035](https://www.wikidata.org/wiki/openalex:W2969737035)  
**Source**: https://4ort.xyz/entity/i-see-samsung-but-we-see-samsung-and-lg-the-moderating-role-of-consumers-self-construals-and-perceived-similarity-in-spi