# I See Me: The Role of Observer Imagery in Reducing Consumer Transgressions

> Research article (Journal of Business Ethics, 2019) · cited 10× · AI/ML

**Wikidata**: [openalex:W2948856660](https://www.wikidata.org/wiki/openalex:W2948856660)  
**Source**: https://4ort.xyz/entity/i-see-me-the-role-of-observer-imagery-in-reducing-consumer-transgressions