# “I” or “she/he”? The effects of visual perspective on consumers’ evaluation of brands’ social media marketing: From imagery fluency perspective

> Research article (Journal of Global Fashion Marketing, 2019) · cited 32× · AI/ML

**Wikidata**: [openalex:W2995127058](https://www.wikidata.org/wiki/openalex:W2995127058)  
**Source**: https://4ort.xyz/entity/i-or-she-he-the-effects-of-visual-perspective-on-consumers-evaluation-of-brands-social-media-marketing-from-imagery-flue