# "I Like Your Suggestion!" the role of humanlikeness and parasocial relationship on the website versus voice shopper's perception of recommendations

> Research article (Psychology and Marketing, 2020) · cited 168× · AI/ML

**Wikidata**: [openalex:W3110741620](https://www.wikidata.org/wiki/openalex:W3110741620)  
**Source**: https://4ort.xyz/entity/i-like-your-suggestion-the-role-of-humanlikeness-and-parasocial-relationship-on-the-website-versus-voice-shopper-s-perce